Reliance Retail plans to make use of kirana shops for supply of non-perishable gadgets ordered on JioMart

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The kiranas will supply items from the retail big or elsewhere in case it’s not accessible with Reliance Retail.

In a marked change in its technique, Reliance Retail will rope in kirana shops as franchise companions to promote merchandise whereas fully shifting away from the direct sale of packaged meals, grocery and FMCG merchandise on its JioMart platform.

“This marks a shift in strategy that differentiates it from other big e-grocery platforms such as BigBasket, Amazon and Grofers,” said a report in The Economic Times.

According to the report, Reliance Retail will proceed to promote perishables gadgets by itself. The kiranas will supply items from the retail big or elsewhere in case it’s not accessible with Reliance Retail.

The Economic Times report further said that Reliance Industries will shelve its B2B cash-and-carry retailer format and switch Reliance Market into B2B supply of merchandise to kirana shops.

In December final yr, The Times of India in a report said that JioMart was servicing almost 5 lakh each day orders on common.

Citing a JPMorgan research, Business Insider said in a piece that “JioMart has already crossed BigBasket and Grofers in terms of daily active users” and already registering 1,000,000 each day lively customers and a pair of.3 million lively customers each month.

According to a CNBC-TV18 report, in March final yr, Reliance Industries had expanded its JioMart service to clients throughout a number of cities, after efficiently conducting a pilot throughout areas in Navi Mumbai, Thane and Kalyan.

In July last year, Reliance Industries chairman Mukesh Ambani had stated whereas addressing forty third AGM that JioMart will cowl electronics, pharma, vogue and healthcare going forward.

“JioMart and WhatsApp will be working together with Kirana stores. WhatsApp’s 400 million users bring unique value to Jio-Facebook partnership,” Ambani stated.

Ambani stated Reliance Retail was India’s largest and most worthwhile retail enterprise. “In the last five years, retail business revenue has grown 8x and profits 11x.”

“Our growth model is based on partnership with small merchants. We have successfully piloted JioMart grocery delivery and reached over 2.50 lakh orders per day on JioMart,” he stated.

Disclosure: Reliance Industries Ltd. is the only beneficiary of Independent Media Trust which controls Network18 Media & Investments Ltd, of which Firstpost is a component

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